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Best Dress Stores: 2018 Edition

06, August 2017

The results are in and we've heard some of your favorite boutiques to shop at. The stores in this year's top 10 list specialize in custom designs and cater specifically to pageant girls and women and your prom needs. To find a pageant or pageant retailer near you, visit The Pageant Planet Directory to begin. Or if you're a retailer who would like to be added to our prom and pageant directory then click here to create your free profile. Use this list to find your dream prom dress or your winning pageant dress.

Top 10 Pageant Dress Stores of 2017

Top 10 Prom Dress Stores of 2017

Top 10 Dress Stores of 2016

Top 10 Pageant Stores of 2017

10. Joann's Prom and Pageant Things

Joann's Prom and Pageant Things is located in Union City, Tennessee, and is a favorite store for many southern pageant girls. It is the official wardrobe sponsor for the Miss Tennessee, Miss Tennessee's Outstanding Teen, Mrs. Tennessee America, Mrs. Mississippi America, Miss Tennessee USA, Miss Georgia USA and Miss Mississippi USA pageants. 

Photo: Yelp.com

Photo: Yelp.com

9. Proms, Pageants, & Pretty Things

Proms, Pageants, & Pretty Things is located in Roanoke, Virginia, and has previously been featured in The Knot. Among the trained staff at Proms, Pageants, & Pretty Things is Arielle Saige, President of the Winners Circle pageant coaching business. Having an expert in pageantry and pageant coaching allows the team at Proms, Pageants, & Pretty Things to help you select your next winning gown!

Photo: Proms, Pageants, and Pretty Things Facebook

Photo: Proms, Pageants, and Pretty Things Facebook

8. Dazzle Boutique

Dazzle Boutique is located in Oxford and Waterbury, Connecticut, and carries dresses, shoes, swimwear and other pageant necessities. It carries designers Alyce Paris, Ellie Wilde, MacDuggal, Sherri Hill, Rachel Allan and more. Dazzle is a one-stop shop for all your pageant wants and needs!

Photo: dazzleboutiques.com

Photo: dazzleboutiques.com

7. Noell

Noell is located in Los Angeles, California, and carries designers such as Jovani, Sherri Hill, Terani Couture, David Meister, Badgley Mischka and more. Recently, Noell was listed on the LA Times, "Treasures of LA" list. It is one of the largest prom and pageant retailers on the West Coast! 

Photo: noell.com

Photo: noell.com

6. Le Chic

Le Chic Prom & Pageant Boutique is located in Muscatine, Iowa, and first opened its doors over five years ago. This store has outfitted many titleholders from the across the Midwest in the Miss America, Miss America's Outstanding Teen, Miss USA and Miss Teen USA pageants. With a large selection of major designers collections, you are sure to find your perfect dress here!

Photo: Le Chic Prom & Pageant Boutique Facebook

Photo: Le Chic Prom & Pageant Boutique Facebook

5. Lola B

Lola B Boutique is located in Southaven, Mississippi, and was opened in 2011. Its staff has helped many pageant girls find the perfect dress for them and the system that they are competing in. Lola B has everything from evenings gown to jumpsuits!

Photo: Lola B Boutique Facebook

Photo: Lola B Boutique Facebook

4. Regalia

Regalia Magnificent Apparel is located in Orlando, Florida and has been wardrobing local, state and national pageant winners since 1989. Regalia is the official wardrobe sponsor for Miss America's Outstanding Teen, Miss Florida, Miss Colorado, Miss Pennsylvania, Mrs. Florida International, Mrs. Florida United States and Mrs. Florida America. With a specialty in pageantry, Regalia also keeps up with the latest fashion trends!

Photo: http://regaliagowns.com

Photo: regaliagowns.com

3. Bridal Elegance Bridal Elegance is located in Ottawa, Illinois, and is the Midwest's largest bridal, prom and pageant store. It carries designers MacDuggal, Sherri Hill, Johnathan Kayne and more. If you're looking for a show-stopping dress for your next pageant, Bridal Elegance may have exactly what you're looking for.

Photo: Bridal Elegance Facebook

Photo: Bridal Elegance Facebook

2. Henri's 

Henri's has two locations in Columbus and Minerva, Ohio. The two Henri's locations carry designers such as Mori Lee, Jovani, JVN, Sherri Hill, Rachel Allan and more. Not only do the stores carry the latest and hottest dress designers, they carry beautiful jewelry and shoes to match any dress you find.

Photo: Blog.Henris.com

Photo: Blog.Henris.com

1. Ashley Rene's Prom and Pageant

Ashley Rene's Prom and Pageant is located in Elkhart, Indiana, and is the leading prom and pageant retailer in the state. The store has a 5,000-square-foot showroom with a 30-foot runway inside. Ashley Rene's is the sole Sherri Hill Couture and Stefanie Somer retailer in all of Indiana and also sell brands like Rachel Allan, Ellie Wilde, Farina, Mac Duggal, ASHLEYlauren and more.

Photo: ashleyrenespromandpageant.com

Photo: ashleyrenespromandpageant.com

 

Top 10 Prom Stores of 2017

10. Glam Squad

Glam Squad Couture is your one-stop prom and pageant shop located in Scottsdale, Arizona. It is the official state sponsor of Miss Arizona USA, Miss Arizona Teen USA, Miss Arizona America and Miss Arizona's Outstanding Teen, which means it knows glamor! Glam Squad can definitely hook you up with your dream dress for prom.

Photo: Glam Squad Couture Facebook

Photo: Glam Squad Couture Facebook

9. Joeval's

Joeval's is located in Rochester, New York, and has helped many girls find their perfect dresses! It has a wide selection of both short and long dresses for prom. You're sure to find something you love for prom 2018!

Photo: Joeval's Formalwear Instagram

Photo: Joeval's Formalwear Instagram

8. Diane & Company

Diane & Company is located in Freehold, New Jersey, and is one of the best places to find your prom dress in New Jersey! Owner Diane and her two daughters, Kimberly and Christina, make sure that each and every employee is trained to help girls find the perfect dress for them.

Photo: Diane & Company Facebook

Photo: Diane & Company Facebook

7. The Ultimate

The Ultimate is located in Peabody, Massachusetts, and has experience dressing girls for pageants and prom! With a five-star rating in the Pageant Planet Directory, it comes as no surprise that The Ultimate made the Best in Pageantry list this year! It is the largest dress store in New England, carrying over 17,000 dress in stock.

Photo: Ultimatepromdresses.com

Photo: Ultimatepromdresses.com

6. Whatchamacallit

Whatchamacallit has two locations in Ft. Worth and Dallas, Texas, and has been conducting business for over two decades as a premier dress store for special occasion dresses. With over 20,000 prom dresses in stock, Whatchamacallit is the largest prom dress store in Texas. You're sure to find your perfect dress at either location! 

Photo: Yelp.com

Photo: Yelp.com

5. Lasting Impressions

Lasting Impressions Formal Wear is located in Columbus, Georgia, and Eufaula, Alabama, and has been open since 2001. The experienced staff members have worked with contestants all over the southeast in pageant systems like Miss America, Miss America's Outstanding Teen, Miss USA, Miss Teen USA, Miss Teen America and International Junior Miss. While a prom dress may be a slightly different look than a pageant dress, the staff will certainly know how to give you the wow-factor to impress everyone at school! 

Photo: Lasting Impressions Formal Wear Facebook

Photo: Lasting Impressions Formal Wear Facebook

4. Terry Costa

Terry Costa is located in Dallas, Texas, and carries a wide assortment of evening gowns, casual day dresses and accessories. Terry Costa has been dressing pageant girls for their pageants and proms for years. It also hosts modeling competitions and opportunities to become fashion ambassadors for the store.

Photo: Yelp.com

Photo: Yelp.com

3. Ultimate Fashions

Ultimate Fashions has two locations. One is located in Woodbridge, New Jersey, and the other is located in Staten Island, New York. They carry designers like House of Wu, Dave & Johnny, Colors, Mon Cheri, Mori Lee and more. The dresses in stock range from size 00 to 38, and both stores offer tuxedo rentals as well!

Photo: merchantcircle.com

Photo: merchantcircle.com

2. Henri's

Henri's has two locations in Columbus and Minerva, Ohio. The two Henri's locations carry designers such as Mori Lee, Jovani, JVN, Sherri Hill, Rachel Allan, and more. If you're looking for the perfect dress to wow everyone at prom, look no further than Henri's.

Photo: Blog.Henris.com

Photo: Blog.Henris.com

1. PreVue

PreVue is located in San Diego, California, and is the absolute best place to find your prom dress for the special night! It carries designers like Tarik Ediz, Sherri Hill, Jovani, House of Wu, Mori Lee and more. While PreVue is an incredible place to find your next pageant dress, it is also the perfect place to find your dream prom dress!

Photo: PreVue Formal and Bridal Facebook

Photo: PreVue Formal and Bridal Facebook

Top 10 Pageant Stores of 2016

10. Dazzle Boutique (Dazzles)

Dazzle Boutique, also known as Dazzles, is located in Waterbury, Connecticut. This retailer is a certified Sherri Hill seller. They also have MacDuggal, Alyce Paris, Rachel Allan and Jovani among other top designers. Dazzles provided evening gowns for Miss USA, Miss Galaxy and Miss U.S. of America titleholders. It even dressed Erin Brady and Teresa Scanlan.

dazzle boutique,pageant store

Located in Connecticut, these gowns were featured on titleholders like Miss USA 2013. Photo: Dazzle Boutiques Facebook

9. The Competitive Image

Located in Dothan, Alabama is The Competitive Image. "Magnificent Apparel and Finery" is this boutique's slogan. It has provided attire for hundreds of titleholders dating back to 2001. It's no wonder The Competitive Image is among the top in the nation, as they also hold events during the year. In April, Sherry Hill will be at their Trunk Show.

The Competitive Image,pageant store

The Competitive Image has everything for wardrobe from interview to fitness and evening gown. Photo: The Competitive Image Facebook

8. Lola B

Located in northern Mississippi, Lola B Boutique helps women find that perfect gown. Lola B opened in late 2011 and since then has dressed women in systems ranging from Miss America to Miss America's National Teenager to local festival pageants. (Need some inspiration for how you're next pageant wardrobe should look? We broke down the trends at the 2017 Golden Globes)

Lola B Boutique,pageant dresses,evening gown

Lola B Boutique features more than trends. It focused on making its clients fashion forward. Photo: Lola B Boutique Facebook

7. Serendipity

Known as one of the largest prom stores, Serendipity has been the stop for contestants like Olivia Jordan, Miss USA 2015 and Miss Oklahoma Teen USA 2016, Hellen Smith. Located in Oklahoma City, the boutique features designers like Jovani, Sherri Hill, Ellie Wilde and Rachel Allan. On its website, you can easily search the inventory to find the gown right for you.

Olivia Jordan, Miss USA 2015,Serendipity

Olivia Jordan, Miss USA 2015, competed in her hot pink evening gown from Serendipity. HO/Miss Universe Organization L.P., LLLP

6. Joann's

Now featured on Lifetime's "Glamour Belles," Joann's is the first stop for many pageant women in Tennessee and across the south. Joann's is the official wardrobe sponsor for pageants in the Miss Tennessee (America) system, Mrs. Tennessee, Mrs. Mississippi, and three USA state competitions. Its new show debuts in early April and will show the drama behind the scenes of the shop.

joanns,evening gowns,pageant dress

This second generation, family-owned store is located in northwest Tennessee and will have its own show debuting soon. Photo: Joann's Facebook

5. Ashley Rene's

Next on our list is a one-stop shop located in Elkhart, Indiana. Ashley Rene's has over 5,000 square feet of prom, pageant and formal attire. Boasting close to 10 years of experience, Ashley Rene's staff has prepared women for the National American Miss, Miss America, USA National Miss, Jr. High, High School and Collegiate America competitions. 

Ashley Rene's,pageant store,pageant gowns

Ashley Rene's has a 30ft. runway with stage lighting to help women choose the right gown for their prom or pageant. Photo: Ashley Rene's

4. Ultimate Fashions

For the contestants on the east coast, Ultimate Fashions is the place to visit for your pageant needs. With two locations, one at the Woodbridge Center in Woodbridge, New Jersey and the other at the Staten Island Mall, Ultimate Fashions provides personalized services without the high costs. The staff can work to find your perfect dress from sweet 16 to mother of the bride to prom to pageant.

Ultimate Fashions,new jersey,pageant shop

Ultimate Fashions has a seamstress to help women tailor their outfits to perfection. Photo: Ultimate Fashions Facebook

3. Diane & Company

Another New Jersey favorite, Diane & Company features couture, pageant, prom and cocktail dresses. With over 45 years of experience, this boutique in Freehold works to make its women feel like royalty with its couture legacy. Featured on Oxygen's "Jersey Couture," each employee receives training from Diane herself to have an eye for fashion and assist in making customers feel special. Some of their gowns can be found on contestants from the Miss New York USA and Miss District of Columbia USA pageants.

Diana & Company,pageant dresses,pageant,gowns

Diana & Company provides one-on-one shopping at its New Jersey boutique. Photo: Diane & Company

2. Bridal Elegance

Known as the largest bridal, prom and pageant Store, Bridal Elegance has served thousands of customers. With two locations in Illinois, Bridal Elegance is a sponsor for the Arkansas, Indiana, Illinois, Kansas, Idaho, Colorado, Minnesota and Nebraska USA systems among quite a few others. Pageant girls near and far flock to the Ottawa location because of its large inventory of gowns (20,000) where you are sure to find the right one.

Bridal Elegance, Illinois,pageant dress

Over 50 pageant system go to Bridal Elegance in Illinois for its large inventory of gowns. Photo: Bridal Elegance Facebook

1. Henri's Cloud Nine

Located in Ohio, Henri's Cloud Nine is a full-service boutique catering women looking for sweet 16 to prom and bridal gowns. Henri's focuses on creating the perfect image and vows to work within budgets to get the best gown.

Henri's Cloud Nine,ohio,pageant dresses

Henri's Cloud Nine has one-on-one services to help you find a gown that matches your personality. Photo: henris.com

Top 10 Prom Stores of 2016

10. Glitterati Prom and Pageant Superstore

Serving girls in the Maine, New Hampshire, Vermont, Rhode Island, Connecticut and Massachusetts area, Glitterati opened in the late 1960's and works to provide dresses for all events. Their focus is representing all types of women who are fashionistas with their 20,000 gowns in stock.
 

Jovani Fashions distinguished Glitterati as it's largest retailer in the world

Jovani Fashions distinguished Glitterati as its largest retailer in the world. Photo: Glitterati Facebook

9. Atiana's Boutique

With two locations, one in Milford, Connecticut and the other in West Nyack, New York, Atiana's Boutique helps young women bring another level to their special occasions. The team works to provide a personalized shopping experience and has an inventory of their gowns on its website. 

Opening in 1984, Atiana's Boutique calls themselves the number one prom resource in Connecticut Photo: Atiana's Boutique

Opening in 1984, Atiana's Boutique calls itself the number one prom resource in Connecticut. Photo: Atiana's Boutique

8. Diane & Company

Come to where the legacy begins, Diane & Company is located in Freehold, New Jersey. This store provides personalized shopping with an expert to help locate the gown for you. The staff is trained by Diane and works with clients to really hear and understand their sense of style before selecting a gown. The boutique was even featured on Oxygen's "Jersey Couture.Diana & Company provides one-on-one shopping at their New Jersey boutique.

Diane & Company provides one-on-one shopping at their New Jersey boutique. Photo: Diane & Company

7. Whatchamacallit 

This designer boutique has a few showrooms in Texas; one in Dallas and the other in Fort Worth. At Whatchamacallit, the staff works to bring you the latest styles for prom and pageants. The store provides gowns for pageant, homecoming and prom. 

With over 35,000 styles to choose from Whatchamacallit, is working to be on at the top of the prom market for girls in the South Photo: Whatchamacallit Facebook

With over 35,000 styles to choose from, Whatchamacallit works to be on at the top of the prom market for girls in the south. Photo: Whatchamacallit Facebook

6. Peaches Boutique

Located in Chicago, Peaches Boutique is known as the "World's Largest Sherri Hill Retailer." With over 20,000 dresses in stock, Peaches carries many names from Mori Lee to Jovani in sizes ranging from 00-28. Peaches works to provide its clients with gowns as soon as possible.

What began as a mom and pop shop, grew to become one of the largest designer gown retailers Photo: Peachesboutique.com

What began as a mom and pop shop grew to become one of the largest designer gown retailers. Photo: Peachesboutique.com

5. Terry Costa

Creating "Dreams Within Reach" is the mission statement at Terry Costa. Terry Costa carries sizes ranging from 00-24 and can match its clients' budgets. Located in Dallas since 1986, the Terry Costa team also shows off its inventory of gowns during trunk shows. Need some advice on how to Navigate Prom Like A Pro? We have some handy advice to help with all your questions.

Terry Costa Inc. carries gowns for all occasions and for a variety of sizes Photo: Terrycosta.com

Terry Costa Inc. carries gowns for all occasions and for a variety of sizes. Photo: Terrycosta.com

4. Castle Couture

Another entry from the east coast, Castle Couture, LLC  is a luxurious boutique that offers designer bridal, evening, prom and pageant gowns. It specializes in catering to the details in its clients. It even provides an in-house seamstress. With the selection of gowns, it is no wonder that any woman can feel like a million bucks ranging from simple to elegant to sophisticated to glamorous.

Castle Couture LLC, works with every woman on their journey to find the perfect gown, even Deena from the Jersery Shore Photo: Castle Couture Facebook

Castle Couture LLC. works with every woman on her journey to find the perfect gown, even Deena from the Jersery Shore. Photo: Castle Couture Facebook

3. The Ultimate Woman's Apparel

Making our list at #3 is, The Ultimate Woman's Apparel, based out of Peabody, MA. The Ultimate has more than 17,000 dresses in stock, is conveniently located off the highway and has designers, such as Ashley Lauren, frequent their store bringing with them exclusive designs that can only be found during their trunk shows. From Prom to Quinceanera to Sweet 16 to cocktail to prom to pageants The Ultimate has got a dress for you!

the ultimate,woman's apparel

The Ultimate Woman's Apparel

2. Henri’s Cloud Nine

For over 50 years, this Ohio store has been dressing brides and pageant contestants alike. Henri's also made our list of the Top 10 Pageant Boutiques of 2016. Henri's is located in both Columbus and Minerva, Ohio, and provides a personalized service for both brides and prom-goers.

Henri's offers a commitment to excellence for providing the right prom dress Photo: Henris.com

Henri's offers a commitment to excellence of providing the right prom dress. Photo: Henris.com

1. PreVue Formal and Bridal 

As the official gown sponsor of Miss California USA and Miss California Teen USA, PreVue Formal and Bridal features Mon Cheri and Lafemme designer gowns. The boutique provides the best quality gowns and service for its clients.

PreVue Formal and Bridal has been working for the last 25 years to help women find their perfect dresses Photo: PreVue Formal and Bridal Facebook

PreVue Formal and Bridal has been working for 25 years to help women find their perfect dresses. Photo: PreVue Formal and Bridal Facebook

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