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The Ultimate

Retailer
Always #1 For Prom, Pageant & Semi-Formal
  • 130 Newbury St. - Route 1 South, Peabody, MA

  • Operating Hours: 12:00 pm -08:00 pm (Wednesday)
    12:00 pm -05:00 pm (Sunday) 12:00 pm -08:00 pm (Monday) 12:00 pm -08:00 pm (Tuesday) 12:00 pm -08:00 pm (Wednesday) 12:00 pm -08:00 pm (Thursday) 12:00 pm -07:00 pm (Friday) 11:00 am -07:00 pm (Saturday)

Thanks for making us # 1 again for prom and pageant.  We are the largest store in New England with over 17,000 dresses in stock!  The Ultimate has evolved from a tiny boutique to the largest pageant, prom, social occasion and evening wear store in New England by always being on the cutting edge of fashion.  

At The Ultimate, we know exactly how to dress winners.  Our trained staff and consultants with expertise in local, state, national and international pageants will help you find that special gown that brings out your personality and perfectly complements the shape of your body.  With more than 15,000 dresses, accessories and shoes in stock, we have the complete pageant package.  

Many current and past title holders have won wearing our dresses. Just this year alone, we have dressed contestants for the Miss America and Miss Universe pageants, Miss Petite America (the national winner), Miss Collegiate America, Massachusetts and Miss Teen, Maine and Massachusetts, to name just a few.

Our Elite Status from all the major designers gives us access to dresses that other stores do not; including exclusive designs made only for a few select stores throughout the country. We sold dresses by Sherri Hill, Jovani, La Femme, Tony Bowls and Mac Duggal before anyone even knew who they were.  

Our buyers are always looking for the newest, hottest designers.  This year direct from London is designer Pia Michi, exclusively at The Ultimate. And we are excited to bring into the store for the first time, pageant favorite, designer Ashley Lauren. Alexis Frasca, the reigning Miss Mass Teen, USA who was modeling for Ashley Lauren this summer in Atlanta, brought her prom dress here at The Ultimate.

We are also proud to support pageants that recognize that beauty and talent comes in all sizes and shapes.  We carry in stock dresses from size 00-32. And at The Ultimate, big dreams are never cut short by a small budget – looking like a million does not have to cost a fortune.

We believe in giving back to the community. We do many fashion shows for fund raising events, including The American Lung Association, breast cancer awareness, and the Pan Mass challenge. We also know that for too many families, the cost of going to prom is more than they can afford.  Over the past three years, we have given away more than 3,000 new prom dresses to area schools and non-profit organizations.

We are the best at what we do. We have been making our customers look beautiful since 1969!

Pageant Planet Awards

  • #1 Best Prom Store of 2018

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Collection

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Alyce

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Alyce Paris

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Angela & Alison

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Ashley Lauren

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Blush

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Dave and Johnny

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Ellie Wilde

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Faviana

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Jasz Couture

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Jasz Couture Red Carpet

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Jasz Couture Short

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Johnathan Kayne

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Johnathan Kayne Prom

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Jolene

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Jolene Cocktail

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Jolene Couture

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Jolene Homecoming

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Jolene Plus Size

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Jolene Prom

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Jolene Social Occasion

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Jovani

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Jovani Cocktail

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Jovani Contemporary

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Jovani Couture

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Jovani Evening

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Jovani Homecoming

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Jovani Pageant

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Jovani Prom

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JVN

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JVN Cocktail

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JVN Evening

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JVN Homecoming

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JVN Prom

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La Femme

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La Femme Cocktail

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La Femme Evening

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La Femme Homecoming

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La Femme Prom

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Landa Designs

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Landa Designs Special Occasion

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Mac Duggal

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Mac Duggal Cocktails

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Mac Duggal Couture

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Mac Duggal Gowns

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Mac Duggal Homecoming

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Mac Duggal Pageant

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Mac Duggal Prom

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Madison James

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Madison James Modest Prom

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Madison James Prom

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Madison James Short Prom

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Madison James Special Occasion

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Mon Cheri Cocktails

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Mon Cheri Evening

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Mon Cheri Le Gala

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Mon Cheri Paris

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Montage by Mon Cheri

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Mori Lee

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Mori Lee Prom

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Pia Michi

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Rachel Allan

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Rachel Allan Cocktails

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Rachel Allan Couture

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Rachel Allan Curves

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Rachel Allan LBD

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Rachel Allan Plus

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Rachel Allan Princess

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Rachel Allan Prom

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Royalty by Mac Duggal

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Scala

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Sean Collection

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Sherri Hill

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Sherri Hill Couture

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Studio 17

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Sugar by Mac Duggal

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Tarik Ediz

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Tarik Ediz Couture

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Tarik Ediz Evening

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Tarik Ediz Prom

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Tarik Ediz White

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Terani Cocktail

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Terani Couture

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Terani Evening

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Terani Homecoming

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Terani Prom

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Tiffany Designs

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Tiffany Designs Plus

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Tiffany Exclusive

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Tiffany Homecoming

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Tiffany Princess

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Tony Bowls

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Val Stefani

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Val Stefani Cocktails

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Val Stefani Prom

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Vienna

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Vienna Cocktail

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Vienna Evening

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Vienna Prom

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Vienna Short

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Alyce

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Alyce Paris

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Angela & Alison

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Ashley Lauren

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Blush

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Dave and Johnny

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Ellie Wilde

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Faviana

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Jasz Couture

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Jasz Couture Red Carpet

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Jasz Couture Short

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Johnathan Kayne

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Johnathan Kayne Prom

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Jolene

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Jolene Cocktail

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Jolene Couture

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Jolene Homecoming

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Jolene Plus Size

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Jolene Prom

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Jolene Social Occasion

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Jovani

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Jovani Cocktail

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Jovani Contemporary

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Jovani Couture

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Jovani Evening

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Jovani Homecoming

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Jovani Pageant

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Jovani Prom

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JVN

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JVN Cocktail

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JVN Evening

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JVN Homecoming

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JVN Prom

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La Femme

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La Femme Cocktail

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La Femme Evening

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La Femme Homecoming

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La Femme Prom

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Landa Designs

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Landa Designs Special Occasion

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Mac Duggal

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Mac Duggal Cocktails

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Mac Duggal Couture

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Mac Duggal Gowns

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Mac Duggal Homecoming

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Mac Duggal Pageant

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Mac Duggal Prom

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Madison James

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Madison James Modest Prom

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Madison James Prom

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Madison James Short Prom

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Madison James Special Occasion

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Mon Cheri Cocktails

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Mon Cheri Evening

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Mon Cheri Le Gala

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Mon Cheri Paris

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Montage by Mon Cheri

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Mori Lee

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Mori Lee Prom

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Pia Michi

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Rachel Allan

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Rachel Allan Cocktails

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Rachel Allan Couture

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Rachel Allan Curves

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Rachel Allan LBD

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Rachel Allan Plus

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Rachel Allan Princess

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Rachel Allan Prom

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Royalty by Mac Duggal

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Scala

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Sean Collection

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Sherri Hill

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Sherri Hill Couture

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Studio 17

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Sugar by Mac Duggal

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Tarik Ediz

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Tarik Ediz Couture

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Tarik Ediz Evening

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Tarik Ediz Prom

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Tarik Ediz White

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Terani Cocktail

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Terani Couture

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Terani Evening

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Terani Homecoming

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Terani Prom

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Tiffany Designs

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Tiffany Designs Plus

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Tiffany Exclusive

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Tiffany Homecoming

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Tiffany Princess

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Tony Bowls

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Val Stefani

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Val Stefani Cocktails

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Val Stefani Prom

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Vienna

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Vienna Cocktail

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Vienna Evening

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Vienna Prom

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Vienna Short

Photos

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