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The Ultimate

Retailer
Always #1 For Prom, Pageant & Semi-Formal
  • 130 Newbury St. - Route 1 South, Peabody, MA

  • Operating Hours: 12:00 pm -08:00 pm (Tuesday)
    12:00 pm -05:00 pm (Sunday) 12:00 pm -08:00 pm (Monday) 12:00 pm -08:00 pm (Tuesday) 12:00 pm -08:00 pm (Wednesday) 12:00 pm -08:00 pm (Thursday) 12:00 pm -07:00 pm (Friday) 11:00 am -07:00 pm (Saturday)

Thanks for making us # 1 again for prom and pageant.  We are the largest store in New England with over 17,000 dresses in stock!  The Ultimate has evolved from a tiny boutique to the largest pageant, prom, social occasion and evening wear store in New England by always being on the cutting edge of fashion.  

At The Ultimate, we know exactly how to dress winners.  Our trained staff and consultants with expertise in local, state, national and international pageants will help you find that special gown that brings out your personality and perfectly complements the shape of your body.  With more than 15,000 dresses, accessories and shoes in stock, we have the complete pageant package.  

Many current and past title holders have won wearing our dresses. Just this year alone, we have dressed contestants for the Miss America and Miss Universe pageants, Miss Petite America (the national winner), Miss Collegiate America, Massachusetts and Miss Teen, Maine and Massachusetts, to name just a few.

Our Elite Status from all the major designers gives us access to dresses that other stores do not; including exclusive designs made only for a few select stores throughout the country. We sold dresses by Sherri Hill, Jovani, La Femme, Tony Bowls and Mac Duggal before anyone even knew who they were.  

Our buyers are always looking for the newest, hottest designers.  This year direct from London is designer Pia Michi, exclusively at The Ultimate. And we are excited to bring into the store for the first time, pageant favorite, designer Ashley Lauren. Alexis Frasca, the reigning Miss Mass Teen, USA who was modeling for Ashley Lauren this summer in Atlanta, brought her prom dress here at The Ultimate.

We are also proud to support pageants that recognize that beauty and talent comes in all sizes and shapes.  We carry in stock dresses from size 00-32. And at The Ultimate, big dreams are never cut short by a small budget – looking like a million does not have to cost a fortune.

We believe in giving back to the community. We do many fashion shows for fund raising events, including The American Lung Association, breast cancer awareness, and the Pan Mass challenge. We also know that for too many families, the cost of going to prom is more than they can afford.  Over the past three years, we have given away more than 3,000 new prom dresses to area schools and non-profit organizations.

We are the best at what we do. We have been making our customers look beautiful since 1969!

Pageant Planet Awards

  • #1 Best Prom Store of 2018

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08, September 2016
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As a young woman who supports and advocates for body and beauty equality, I am proud to shop for my dresses at The Ultimate! With sizes, styles, and prices for everyone, they are my number one choice! I have had the privlage to get to know one of the owners, Heather. She quickly became an inspiration of mine. She is a successful woman who supports and encourages other women...I wish more were like this! She is kind, down to Earth, and has helped me in my own project. The store itself is HUGE, clean, and I find it very easy to navigate as everything is in order by sizes. The staff is AMAZING and truly listens to your needs and budget. I have NEVER left empty handed. I love everything this company stands for and recomend them to everyone!

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31, August 2016
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For the past 10 years I have been shopping at The Ultimate and it is truly the best place to find a winning gown! I have won numerous titles and awards (including best dressed) thanks to the gowns I've found at this store. The staff is amazing and always so helpful. If you're in need of a gown I highly suggest checking out The Ultimate!

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24, August 2016
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I have been coming here for years whether it is for a pageant, formal event or gala. The women who work here are incredible and so knowledgeable. The moment you walk in the door you are welcomed with kindness and their expertise. This is the pageant store experience every woman should have! They have one of the largest selections I've ever seen and I highly recommend them. These are the hardest working ladies and it shows. They will find you the perfect dress trust me!

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19, August 2016
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The Ultimate has an amazing selection of gowns! The staff is so helpful and knowledgeable!

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