Sponsor letters are highly encouraged in the pageant world. Competition attire and various accessories, entry fees, spotlight pages, traveling costs and other expenses quickly add up. Therefore, it’s essential to turn to donations to help make ends meet.
USA National Miss 2018 titleholders modeling for sponsor Flawless Babe Boutique. Photo: USA National Miss Facebook
Some systems have a sponsorship letter template already created, others don’t. So if you’re writing your own, I would suggest using a sponsorship letter template like this:
Address City, State, Zip
Dear (name of the company/person),
Tell them who you are, things about you; what pageant system you’re in, etc. (Make yourself credible. Are you an honor roll student? Have you won any awards? Do you volunteer routinely or participate in any organizations?)
This section is where you request their sponsorship; explain why you need it and how it will benefit you. You can mention entry fees, whether or not the pageant prizes include scholarships, etc. This section should be about a paragraph.
Here you will need to tell your potential sponsor how they will benefit and the plans you have to ensure that they are compensated for donating to you. This can include advertisement on the spotlight page, handing out business cards, and promoting them on social websites.
Write basic details of the sponsorship process and request that they fill out the forms.. (*Remember, donations from a business are tax deductible. For example, the Miss America Organization requires a $100 entry fee that goes towards the Children’s Miracle Network, a 501(c)(3) organization.) Make this more of the ‘call to action’ section. Use this part to direct them on how to become a sponsor
Thank the company for their time and sponsorship. Best wishes, Your name/signature Position in the Organization/title you hold (If you don’t have a title or position, then only have a signature.)
Something to remember when writing out your letter:
“I am twenty-one year old woman who likes to dance.” OR “I am a bright, twenty-one year old woman, passionate about dance.”
All I did was add about two words, but it makes all the difference. Ham it up; this is your chance to give them a glimpse of your goals and express your personality!
Put time into creating a sponsorship letter. After all, you want them to support you as a competitor. A quickly thrown together letter may come off as sloppy, and that’s not the imagine you want portrayed. (Also, if typing, keep the font legible and professional. Times New Roman is professional, Matisse ITC? Not so much...). When in doubt, keep it simple and concise. You don’t have to write a book. Try to keep the letter to one page, not including the submission and receipt form. Stay positive and good luck!
Want to skip the sponsorship letters and still raise money for your pageants? Check out our Pageant Planet sponsorship!