Over 390.5K Daily Active Readers:

Menu
BACK TO MAIN PAGE

How to Market a Beauty Pageant

26, October 2012

miss thailand universe 2013 evening gown, chalet yaemwannang

Miss Thailand Universe 2013

A particular pageant director sought me out several months ago to ask me how he could market his pageant. Now, he had a great name, professional website and a good package so what else do you need, right? So, I gave him a few ideas on how he could increase his ticket sales, company exposure several months before which I am unsure of whether or not he did. Around the time of the pageant I found myself in the city where the event was taking place so I decided attend to support what he was doing.

Then I learned why he was having problems marketing his pageant. The event was very poorly run…very. The pageant was supposed to begin at 7pm but at 7:25pm the curtains were still drawn and the Emcee was still apologizing. Then as the event made way the production was cut rate and the script was in shambles. I was embarrassed for him. It was really awkward. You know the feeling…because I have come to find out that this happens ALL THE TIME in the world of pageantry. If there is one thing that I have learned by having 5 sisters is that, girls talk…especially when there is drama involved. And you know as well as I do that the world of pageantry is not that large that you cannot hide behind a bad performance. So here are my suggestions on how to market a beauty pageant.

How to Market a Beauty Pageant

1. If you own/run a beauty pageant know that this is a long-term investment.

Girls will come to you once you have a proven track record of being professional and treating the girls right.

2. Be on time.

If you have 100 people in the audience and your pageant is not on time those 100 people all have an average of 500 friends on FaceBook and around 100 friends on Twitter…of which ALL are pageant people! So in their idle time what do they do? Or I should ask, “What do you do?” You pull out your smart phone and begin text, updating your status, and tweeting. And if you were the one waiting in the crowd you would begin telling the world that the pageant your daughter is attending is unprofessional and late. Girls remember pageants like that. 3. Pay up. When you crown your queen who will be the marketing piece for your organization for the next year pay her the rewards that she won without her having to follow up with you countless amounts of times. I hear this from girls and honestly it is sad because they have invested money in your organization and they won, so they deserve what they won without having to beg.

And again…if they are telling me, “The Pageant Planet guy” best believe that they are telling their friends. Again it’s bad marketing for a beauty pageant. All of the above beauty pageant marketing strategies are centered around word of mouth marketing and this can be the best form of advertising when it is working for you…and the worst when working against you. Want more publicity for your pageant? Register your pageant on our directory!

PREVIOUS ARTICLES

0 thoughts on “How to Market a Beauty Pageant”

Leave a Reply

Upcoming pageants

Up Coming Pageant

Christian Miss 2019

Upcoming pageants

Up Coming Pageant

Miss West Coast 2019

Upcoming pageants

Up Coming Pageant

Crown & Glory UK Pageants

Upcoming pageants

Up Coming Pageant

Mother/Daughter 2019

Upcoming pageants

Up Coming Pageant

Miss Immigrant USA 2019

Upcoming pageants

Up Coming Pageant

Miss South East Pageantry

Upcoming pageants

Up Coming Pageant

Alabama’s Southern Miss

Upcoming pageants

Up Coming Pageant

Miss Sahara 2019

Upcoming pageants

Up Coming Pageant

Miss Secret City

Upcoming pageants

Up Coming Pageant

Miss Kentucky Cosmos USA

Upcoming pageants

Up Coming Pageant

California Petite 2019

Upcoming pageants

Up Coming Pageant

Kentucky Cosmos USA 2019

Upcoming pageants

Up Coming Pageant

Miss Tennessee State 2019

Upcoming pageants

Up Coming Pageant

MS PLUS AMERICA 2019

Upcoming pageants

Up Coming Pageant

Miss Tennessee Cosmos USA

Upcoming pageants

Up Coming Pageant

Princess of America Ohio

Upcoming pageants

Up Coming Pageant

Mrs Global United 2019

Upcoming pageants

Up Coming Pageant

USA Elegant Miss 2019

Upcoming pageants

Up Coming Pageant

Montana's SUPER Pageant

Upcoming pageants

Up Coming Pageant

Miss USA & Teen USA 2019

Upcoming pageants

Up Coming Pageant

Junior Miss Iowa 2019

Upcoming pageants

Up Coming Pageant

Miss Teen Namibia

Upcoming pageants

Up Coming Pageant

Sterling Miss USA

Upcoming pageants

Up Coming Pageant

Miss Model City

Upcoming pageants

Up Coming Pageant

Princess of America 2019

Upcoming pageants

Up Coming Pageant

Summer Fun Pageant 2019

Upcoming pageants

Up Coming Pageant

Miss Sarasota Pageants

Upcoming pageants

Up Coming Pageant

Mrs Premier World 2019

Upcoming pageants

Up Coming Pageant

Stellar Role Models 2019

Upcoming pageants

Up Coming Pageant

Li'l Miss Iowa 2019

Upcoming pageants

Up Coming Pageant

Miss Tennessee State

Upcoming pageants

Up Coming Pageant

Miss Crawford County 2019

Upcoming pageants

Up Coming Pageant

International Junior Miss

Upcoming pageants

Up Coming Pageant

Miss Teen La Center 2019

Upcoming pageants

Up Coming Pageant

Miss Earth USA 2019

Upcoming pageants

Up Coming Pageant

Global United 2019

Upcoming pageants

Up Coming Pageant

Galaxy Pageants

Upcoming pageants

Up Coming Pageant

Genuine Elegance Pageants

Upcoming pageants

Up Coming Pageant

Miss Virginia State

Upcoming pageants

Up Coming Pageant

Global Elite Miss

Upcoming pageants

Up Coming Pageant

Miss World. 2019

Upcoming pageants

Up Coming Pageant

Midwest US United Pageant

Upcoming pageants

Up Coming Pageant

Queen 2019

Upcoming pageants

Up Coming Pageant

Miss East Cascades 2019

Upcoming pageants

Up Coming Pageant

Miss Valley District Fair

Upcoming pageants

Up Coming Pageant

Stellar Role Models

Upcoming pageants

Up Coming Pageant

Miss junior teen 2019

Upcoming pageants

Up Coming Pageant

Mrs. California 2019

Upcoming pageants

Up Coming Pageant

USA Petite

Upcoming pageants

Up Coming Pageant

Hamanni Lee 2020

Titleholder of the Day

Title Holder Of the Day

Lauryn Lynch

Little Miss of America 2019

Her tip is: "Remember you are fearfully and wonderfully made.”

Learn More

RECENT ARTICLES

Best Prize Packages in Pageantry: 2019 Edition

Best Prize Packages in Pageantry: 2019 Edition

How to Set Goals (and Achieve Them)

How to Set Goals (and Achieve Them)

Best in Pageantry FAQs

Best in Pageantry FAQs

Everything You Need to Know About Pageant Headshots

Everything You Need to Know About Pageant Headshots

A Queen's Guide to Pageant Makeup

A Queen's Guide to Pageant Makeup