The U.S.A. Ambassador Pageant is a charity driven organization that promotes success through leadership, integrity, character, and confidence to its pageant contestants. Founded in the Fall of 2010 by the mother daughter team of Barbara & Kristin Thurston, the pageant was established to promote each contestant's individual strength and encouraging its queens, contestants, and families to be involved in their communities and serve as ambassadors. To date, the U.S.A. Ambassador Pageant has donated to over 20 different charity organizations across the country and continues to support the Big Brothers Big Sisters organization which serves as their National Charity Beneficiary.