Ksenia Sukhinova won Miss Russia 2007 and Miss World 2008. She is the second Russian woman to win the Miss World pageant.
She was the Miss World 2008 Beach Beauty competition second runner-up, placing after Miss Mexico, the winner, and Miss South Africa, the first runner-up. She won the Miss World Top Model competition on 3 December 2008. Both her placements at the two first fast track competitions remind Zhang Zilin's successes at Miss World 2007.
On 13 December, Sukhinova was crowned the new Miss World at the finals in Johannesburg, South Africa after beating 108 contestants. The first runner up was India's Parvathy Omanakuttan and second runner up was Gabrielle Walcott of Trinidad and Tobago. She is the second Russian contestant to win Miss World, the first was Julia Kourotchkina in 1992. The finale was watched by 1 billion viewers from 187 countries.
In a press conference after her victory, she said: "I am very glad to have brought this crown to Russia. I am proud that it is Russia that got the crown and I devote my victory to the whole country and to its every citizen... and to my grandmother." She also said that she hoped to improve Russia's international image to show the world that a girl from Russia could personify kindness, beauty and happiness. She says raising funds for charity will be one of her main tasks in 2009.