Gwendoline Ruais won Miss World Philippines 2011 and went on to represent the Philippines at the Miss World 2011 pageant in London, England, where she was placed as the 1st runner-up.
Ruais first joined Binibining Pilipinas 2010 and placed as a top 10 semifinalist. The eventual winners were (Binibining Pilipinas International 2010) Krista Kleiner, (Binibining Pilipinas World 2010) Czarina Gatbonton, and (Binibining Pilipinas Universe 2010) Venus Raj.
Ruais joined the first edition of CQGQ's Miss World Philippines in 2011 where she was victorious. She was crowned by Miss World 2010 Alexandra Mills in the Philippine International Convention Center in Pasay City on 18 September 2011. She represented the Philippines in the Miss World 2011 pageant.
In the Miss World finals night, Ruais was crowned as the 1st runner-up, with Ivian Sarcos of Venezuela being crowned as the winner. This was the Philippines' first high place in Miss World since Evangeline Pascual placed as 1st runner-up in 1973 and Ruffa Gutierrez, placed as 2nd runner-up in 1993.