Pure International Pageants strives to promote the values of good self-esteem and self-confidence in contestants of all ages. Contestants are encouraged to use the tools and opportunities offered to them through our organization to pursue and achieve their goals and dreams. PURE is a Christian organization founded on Biblical principles that focuses on helping our contestants to love themselves and discover their self worth while building their faith in Christ, enhancing and restoring the family unit, and expanding opportunities to improve communities around the world through our #BeTheImpact initiative.