The Mr. Gay All-American Contest was founded by Norma Kristie, Inc. in 1983 by the operators of Miss Gay America, Norman Jones and Carmel Santiago (Lady Baronessa, Miss Gay America 1974). The MGAA Contest was started to provide a venue for gay men to showcase their intellect, community service, and talent. It launched careers in professional entertainment for many young gay men. MGAA was the first contest of its kind, and its winner was considered to be the co-titleholder to Miss Gay America.