Miss Rodeo Virginia is an ambassador for the Professional Rodeo Cowboys Association and the Miss Rodeo America Organization.
The Miss Rodeo Virginia Program is an organization devoted to helping young women achieve greatness. It is not a beauty contest but rather a chance of a lifetime. Title holders represent the best Virginia has to offer in the categories of personality, conversational skills, horsemanship, poise and intelligence. Each Miss Rodeo Virginia is given the opportunity to represent the sport of rodeo and compete at the Miss Rodeo America pageant for scholarships to support their educational goals in order to reach their ideal career. Miss Rodeo Virginia is the essence of a Western woman.