We are looking for genuine young ladies to represent West Coast Sweethearts. This young lady should be kind, caring and compassionate. A West Coast Sweetheart is poised; self-confident; and above all have the character, humility and inner beauty that sets her apart as a role model. A West Coast Sweetheart girl is comfortable in a crowd and is respectful to all those around her. Her dress and behavior are age appropriate and she is kind to everyone she is around. This program’s purpose is not to place emphasis on physical beauty, but rather to seek a self-confident person who’s inner beauty shines naturally. She knows that makeup, clothes, and money are not what makes her shine, but her true worth is found in her inner beauty.