By giving women 60 years of age and older an opportunity to display their "inner beauty," talents, and elegance, the Pageant honors the achievements of senior women and motivates and encourages them to utilize their full potential to share a positive outlook on life with others. Participants represent a cross section of America.

The Ms. Senior America Pageant is a national, not-for-profit organization that depends on sponsors and volunteers to continue to present the positive aspects of aging and to act as an educator. Sponsors include individuals, government agencies, private business, social and service organizations.

The Ms. Senior America Pageant allows sponsors to celebrate the vitality of today's senior woman and to applaud her accomplishments in the community, state, and nation.