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Mary Esther Were

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Mary Esther Were is Miss Universe Kenya 2016!

Celfie Cosmetics, an international beauty company based in New York known for its eye and lip makeup, recently announced in an Instagram post that it will be having Miss Universe Kenya 2016, Scarlet Were, as the new star to endorse its brand. She will be launching her signature line of lipstick to help create a drug-free society.

Miss Universe Kenya 2016, Scarlet Were, is Celfie Cosmetics new talent. Photo: Instagram Miss Universe Kenya 2016, Scarlet Were, is Celfie Cosmetics' new talent. Photo: Instagram



Both beauty and brains, Scarlet Were was chosen as model for Celfie Cosmetic’s newly established Shades of Life Foundation. The different lip shades of the new line will represent the company’s mission to cater to beauty from all shades of life. The proceeds will then go to the foundation to help raise drug addiction awareness. The charity’s focus is to fund poor families who are unable to pay for their loved ones’ rehabilitation expenses.

According to Scarlet, addiction is an illness that has impacted people from all walks of life across the globe. Every person addicted to drugs should be given the chance to recover through proper medical and psychiatric treatment. Scarlet emphasizes that these people should be shown with love, care and encouragement and she knows that her collaboration with Celfie Cosmetics will be for a worthy cause. (Read: Miss USA 2006 Positive Recovery Story)

The brand believes that our Miss Universe Kenya 2016 has a bright future in the beauty world. As Scarlet is humbled and honoured to be a part of the company, Celfie Cosmetics is quite excited for the new partnership. “Congratulations, let's run the universe we are ready!” the company replied to @scarletwere on its Instagram post.

Mary Esther “Scarlet” Were, 27, was awarded 4th Runner-up in the 65th Miss Universe Pageant held last January in Manila, Philippines. She had the controversial question of the night about newly elected US President, Donald Trump. She is a model and a marketing professional before being crowned Miss Universe Kenya 2016. Pageant titleholders are active in working with different charity foundations as a part of their advocacies.

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    February 5, 1990

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