Belleza Latina International, Inc. was founded in 2000 by President & CEO, Maria Torres and is based in Troy, MI. Belleza Latina was founded to create Hispanic role models on a local and national level.
What makes our pageant system unique? We have opened up our system to single mothers, however not all our contestant are single mothers. Back in 2000, there weren’t many pageants that allow single mothers to compete – it practically didn’t exist until Belleza Latina came along. The role of family is very important within the Hispanic community, and many of those families start out with a single female heading the household. While we certainly are not proposing that young Latina women have children outside of marriage, we recognize this is prevalent in our culture and we want to offer the rewarding and uplifting experience that comes with participating in beauty pageants to these women. We want to give them the opportunity to reach for their goals and aspire to continue success. In addition to more traditional pageant awards, such as Ms. Photogenic and Ms. Congeniality, we offer the "Single Mother’s Award" (at the national level). This is given to the single mom contestant that wins the essay contest describing her experiences as a single mom, and what her goals are to provide a better future for herself and her family.