Miss World Cook Islands is a pageant that is part of the Miss World system.
The winner of the pageant goes on to compete at the annual Miss World competition.
Currently the Miss Cook Islands Association ('MCIA') is a non-profit organization that owns and operates the Miss Cook Islands Pageant, based on Rarotonga, the Cook Islands.
Miss World is the oldest running international beauty pageant. It was created in the United Kingdom by Eric Morley in 1951. Since his death in 2000, Morley's widow, Julia Morley, has co-chaired the pageant. Along with Miss Universe, Miss International and Miss Earth, this pageant is one of the Big Four international beauty pageants—the most coveted beauty titles when it comes to international pageant competitions.