Because many people admire and aspire to be a beauty queen, Carousel Productions, Inc. believed beauty queens would be a good and effective advocate of worthy causes. To give life to this vision, Carousel Productions Inc. organized and launched in 2001 the MISS EARTH Beauty Pageant, a beauty event whose raison d'etre was to have its candidates and winners actively promote and get involved in the preservation of the environment and the protection of Mother Earth.
Apart from a strong emphasis on environmental protection programs, MISS EARTH also aims to showcase and promote various tourist destinations. Every year, 80 to 90 candidates from all over the world compete on beauty and knowledge of environmental issues.
The winner of MISS EARTH will serve as the Ambassador to environmental protection campaigns worldwide.
Now on it's 17th year, MISS EARTH continues to build its reputation as the most relevant and worthwhile beauty event in the world, setting a legacy of beauty and responsibility.