The Founder/CEO, Jessica Latin, has competed, judged, and volunteered within the pageant industry for nine years. She is the reigning Mrs. Black Louisiana U.S. 2016. She has held titles in both Miss America and Miss USA pageant systems. As Mrs. Shreveport 2015, she was 3rd runner up to Mrs. Louisiana America 2016 in May 2016. She is also a runway model signed with Dallas Model Group, a modeling agency in Dallas, TX. Jessica has a passion for pageantry and believes that every girl should compete in a pageant at least once in their life. Her goal is to not just help girls and women win in pageantry, but to help empower them and teach them the skills they need to boost their confidence and self-worth so that they will be successful beyond their competition days.