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Bella Sera

Bella Sera is your NEW, GORGEOUS, KIND and EXPERT location to outfit your winning pageant wardrobe! Featuring exclusive designers in the New England area.
  • 85 Andover Street, Danvers, MA, United States

  • Operating Hours: 10:00 am -05:00 pm (Friday)
    10:00 am -04:00 pm (Sunday) Closed (Monday) 11:00 am -08:00 pm (Tuesday) 11:00 am -08:00 pm (Wednesday) 11:00 am -08:00 pm (Thursday) 10:00 am -05:00 pm (Friday) 09:00 am -05:00 pm (Saturday)

We began our journey as founders of this precious boutique in 2005, housing our dream in a cozy little space in Middleton, MA. In 2009, we moved the shop to its current home on Route 114 in Danvers, MA, where the expanded space quickly took its new shape as a prominent fixture in the bridal industry. In 2012, we grew with our first acquisition, Lorraine Roy, a legendary special occasion gown boutique north of Boston. In 2015, we once again expanded with the acquisition of The Crowning Touch, New England's premiere pageant desitination. As we have watched this business thrive, we are constantly reminded of the heartfelt efforts that we and our staff contribute every moment to truly make our guest's dreams come true.

We believe every woman deserves our care and respect when selecting the gown she will wear for her special event. We want this process to be as exciting and relaxed as possible. No matter her size or shape, we are by her side to make sure she feels her absolute best. and through communication and expert attention, we can easily achieve her goals.

We specialize in gowns of every size for every occasion. We cherish the special relationship we have with our designers, many of whom will customize your dress exclusively as a client of Bella Sera to create the gown of your dreams.

We are here to listen. We are here to offer our expertise. We are here to create memories. We look forward to every visit from our customers and consider each of you a special jewel in the mosaic that makes this business shine. Thank you so very much for choosing Bella Sera.

With heartfelt regards,

Heidi Nicholson and Lisa Almeida, Co-Owners

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