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Pageant Sponsorship Do's and Don'ts

15, May 2016

pageant sponsorship,dos and donts,prom pageants and pretty things Gracyn Blackmore, Miss Virginia Teen USA 2016 poses with Arielle Rosmarino of Proms, Pageants and Pretty Things.

As a business owner I get requests almost every day for a donation of goods, services or cash for everything from non-profit organizations to local schools. But as the owner of Proms Pageants and Pretty Things, one request I hear more than anything else is will I sponsor someone for a pageant. It is the way in which these requests are being made that most concerns me and is something that I think needs to be addressed. Here are some basic ground rules to follow to help you get the best results and most support possible from business owners.

Pageant Sponsorship Do's and Don'ts

1. Visit in Person

Unless you have a personal relationship with the business you are approaching, the biggest thing to avoid is making your request by phone or by email. You need to take time to go to the business and ask in person. You might want to plan to do a day of sponsor visits. Try to approach businesses that you and your family frequent already. If you have never been to the business as a customer, you will be less likely to be offered help than if you have supported the business in the past. Your family doctors, dentists, and insurance agencies are great places to start!

2. Dress Well

Don’t show up in jeans or shorts and a t-shirt. You are asking for someone to back you as you try to become a role model for other young ladies, so be sure to dress the part. Have your hair and make-up done, and if you have a local title, wear your crown and banner.  

3. Come at the Right Time

Don’t show up at peak times. For best results, go to the business when they are slowest. For example, if you are going to a restaurant, go mid-day, not during the dinner rush. If you are going to a pageant store, don’t show up on a Saturday afternoon.  

4. Be Prepared

Have your 30-second elevator speech already prepared (this is your quick introduction as to what you are doing and what type of help you are looking for). Be prepared and organized, and have your bullet points written down and ready to hand to the owner or manager. If he or she is busy they may not be able to take time to talk, but you can hand them your basic information so they remember who you are. This should include your name, age, pageant system name, date and why it’s important to you. Also, if there are a couple of options such as ad pages or cash sponsorships, give them options up front. Cash donations to pageants that are for-profit organizations can’t be written off, but an ad page can. Most importantly, let them know why or how it will benefit them.

5. Be Specific

If you are looking for help with their goods or services don’t ask for free things and be specific with your needs. If you need help getting your hair done before the pageant, ask if they would be willing to sponsor you by offering you a discount on hair services. Be prepared to immediately say what you can do in exchange for these services. Will you mention them on an ad page? Will you post before and after photos to your Facebook page? How will it benefit them to help you?

6. Be Creative!

Come up with creative ideas to help earn your sponsorship. If you are approaching a restaurant, ask if you can earn $1 for each plate purchased with a special flyer or coupon that you give to your friends. If you have a prom coming up, offer to get credit towards your pageant gown for each prom dress you get your friends to buy. Creative ideas that support you and the business will be much better received then requests for free cash or goods. Use these tips to have the most success in find pageant sponsorships.

Best of luck, ladies!

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