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How to Make a Pageant Ad Page

12, December 2012
For those of you new to the pageant world, pageant ad pages are advertising pages found within pageant program books. They are typically used as a personal spotlight page for the competitor. However, they can also be utilized to showcase the contestant’s sponsors, or both!
 
When showcasing yourself, a few things to be sure to have on your ad page would be a fabulous headshot or two along with some information about yourself. Commonly used information is a favorite quote, your current title, ‘well wishes’ from family and friends and links/user names for social media accounts.
 
When it comes to creating the actual ad pages, there are a set of guidelines we’ve come to know and love: following the acronym C.R.A.P. - Contrast, Repetition, Alignment, Proximity delivers results and a really great ad page. Did you know that we have a designer on staff that can make one for you? Keep that in mind as you read and we’ll give you all the details at the end.
 
Contrast displays a difference between the different words, pictures, and decorations on the page. It can be done with font, size, and color. Contrast adds an element of interest and emphasizes important information. Choose good colors when planning your ad page. You want everything to be readable. Be sure to double check if the ad page will be in color or black and white. That will determine how your designer uses colors on the page.
 
Repetition is important because you don’t want your ad to be too busy. Stay consistent with your font style and color choices. Not that everything has to be the same, but you do want it all to flow together. If you have a hundred different fonts and a rainbow of colors exploding all over the page, it will be too much. Think of it like cooking—a little spice can go a long way. In the case of ad pages, we typically tell our clients less is more.
  
Alignment is how you arrange the font and graphics so they line up on the page. Good alignment creates an organized page and helps format visual connections on the page. Good alignment isn’t necessarily visible, but you can tell when items are awkwardly spaced. Right or left edge alignments tend to work best for smaller fonts.
 
Proximity is the physical placement of the items on the page. Things that aren’t related should be farther apart. For example, don’t put your pageant title right next to your sponsors. Poor proximity can be a result of bad alignment. Proximity and alignment tend to go hand in hand.
 
When your ad page is created and received from the designer, proof it over and get a second opinion. Sometimes the way we envision things doesn’t always translate the same way in the designer’s brain, and that’s okay! Just let them know of any suggestions for improvement after you have received a draft.
 
Always keep your photos relevant and be sure to give a good shout out to your sponsors. If they give an example of an ad page, follow it, be inspired by it, but do not copy it. Add your unique personality to showcase the true you. This is your chance to express yourself!
 
Need your program book ad page created? We have a designer that can get that to you as quickly as 72 hours after you submit it. Through Pageant Planet you can now get one full color, high resolution half page ad for $25! Need a full page? Great! You can get one full color, high resolution full page ad for $50!
 
• If you're not satisfied we will fix it or give you your money back
• You will receive your ad within 2 weeks
• Rush orders available – 72 hour turnaround for an additional $25
• You will receive digital files of your ad in .PDF and .JPG formats
 
Ordering is easy. Click here for a full page ad or here for a half page ad! 
 
Best of luck - let us know if you need any assistance with ordering!

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Yazmin Lecca

Stellar Rode Model

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